Sephora Plans Immersive Beauty Event

Beauty retailer Sephora will launch a new live beauty experience.

License Global

July 25, 2018

2 Min Read

Beauty retailer Sephora will launch a new live beauty experience.

Named SEPHORiA: House of Beauty, the two-day event will offer multiple rooms, each with its own theme and experience as well as masterclasses, giveaways and customized products.

Rooms include:

  • The Cafe, a phone-recharging and photo-op station;

  • The Garden, an outdoor area with space for photo opportunities;

  • The Masterclass Theater, a space for masterclasses with brand founders and influencers;

  • The Suds Room, a space to try out and learn about skincare products;

  • The Living Room, a place to mix and mingle with influencers and special guests;

  • The Brand Neighborhood, a “neighborhood “ of branded houses including Fenty, Too Faced, Beautyblender and more that offers shopping and photo experiences;

  • The Makeover Vanity, a stop for touch-ups with Benefit cosmetics, Drybar and Sephora artists;

  • The Glitter Party, a glitter-focused room that will showcase products from Pat McGrath Labs, IGK, Stila and more, as well as offer cocktails and dancing;

  • The Fragrance Bar, a bar that will offer cocktails inspired by fragrances from Tom Ford, Jo Malone and more;

  • The Custom Palette Room, a customized eyeshadow station;

  • The Kitchen, a place to play and sample products inspired by kitchen ingredients with treats provided by Sugarfina;

  • The Lip Lounge, a place to create and purchase personalized lipstick with Bite Beauty, Sephora and Yves Saint Laurent;

  • And The Beauty Closet, offering limited-edition SEPHORiA merchandise as well as pieces form, Lot Stock and more.

The event will also offer sessions with some of the top names in beauty including Charlotte Tilbury, Chrissy Teigen, Dr. Dennis Gross, Priscilla Ono and more.

SEPHORiA: House of Beauty will take place Oct. 20-21 at The Majestic in Los Angeles, Calif.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like