Seltzer Extends Barbasol, Pure Silk

NORTH AMERICA–Perio has partnered with Evergreen Consumer Brands to create a number of health and beauty extensions for the Barbasol and Pure Silk shave brands.

April 6, 2018

Seltzer Extends Barbasol, Pure Silk

Evergreen Consumer Brands is on board to bring the shave brands into body wash, lotion and hair care products.

NORTH AMERICA–Perio has partnered with Evergreen Consumer Brands to create a number of health and beauty extensions for the Barbasol and Pure Silk shave brands.

Seltzer Licensing, Perio’s exclusive licensing agency, brokered the deal.

Evergreen Consumer Brands will now develop brand extensions such as body wash, lotion and hair care products.

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