The skincare brand, founded by Hyram Yarbro and powered by licensee, The INKEY List, launches in select locations and online.

License Global

February 10, 2023

1 Min Read
Hyram Yarbro with his products outside a Target location.
Hyram Yarbro with his products outside a Target location. Target

Skincare Tik Tok influencer, Hyram Yarbro, announces the launch of his brand at Target, expanding his self-titled line “Selfless by Hyram” skincare line to select Target locations in the U.S. As part of the deal, which was brokered by Semaphore, a portion of each purchase will go to charity.  

“Target has always been a retailer I’ve admired and encouraged my audience to shop for their beauty products,” says Yarbro. “I am absolutely thrilled that Selfless by Hyram products will be available at Target and continue to give people the opportunity to change the world just by doing their typical skin care routine.” 

“We are very excited to be launching Selfless with Target,” Colette Laxton and Mark Curry, co-founders, The INKEY List, said in a joint statement. “The accessibility this allows us means reaching even more customers to be a force for good whilst delivering high efficacy products with the Hyram magic touch.” 

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