SEGA and LimeCrime Launch ‘Sonic the Hedgehog’ Hair and Makeup Collaboration

Sonic is speeding into the beauty category.

License Global, Content Editor

November 7, 2022

1 Min Read
The entire “Sonic the Hedgehog” and LimeCrime collection.
The entire “Sonic the Hedgehog” x LimeCrime collection.SEGA

Sonic the Hedgehog” has branched out into the beauty space. SEGA has teamed up with LimeCrime to release a lineup of hair dyes and makeup. 

The Sonic the Hedgehog x LimeCrime set includes five hair dyes and three eye liners, all available on LimeCrime.com. The program is currently rolling out at retailers in the U.S.  

Read more about:

SEGASonic the Hedgehog

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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