Sabrina Carpenter Releases New Fragrance

Celebrity, Sabrina Carpenter, has expanded her Sweet Tooth collection with her third fragrance, Cherry Baby, in a continued partnership with Scent Beauty. The launch marks a new era for the brand, as Carpenter’s following continues to grow and connect with fans through her fragrance in anticipation of her album release later this month and her sold-out tour this fall.

Cherry Baby is designed to capture a more sophisticated and seductive side of Sweet Tooth, reflecting Carpenter’s cheeky personality and retro glam influence. The fragrance features notes of cherry cosmo, glazed apple, plum nectar, brown sugar, red poppy, peony blossom, dark chocolate, vanilla orchid, cashmere wood, sensual musk, patchouli elixir and amber resin. Cherry Baby is luxurious and a reflection of Carpenter’s essence and style.

“The Sweet Tooth fragrance collection captures Sabrina’s personality and artistic vision in a provocative, glamorous way, tapping into her personal connection with her fans,” says Steve Mormoris, founder, chief executive officer, Scent Beauty. “The new Eau De Parfum Cherry Baby further encapsulates Sabrina’s retro-glamorous style and sweet, flirtatious persona. We are thrilled that Sabrina Carpenter’s fragrances continue to break sales records, allowing her fans to experience her artistry through scent.”

“I wanted my new fragrance to be unexpected but something upscale and sophisticated while still feeling playful and provocative,” says Carpenter. “Cherry Baby is timeless and flirty, which encourages letting the sultry, glamorous side of you show in the best way possible.”

The Cherry Baby campaign, directed by Jacob Bixenman, which was filmed in Los Angeles, captures this essence in a cinematic, retro and glamorous way.

Cherry Baby will be available to shop directly through Sabrina’s newly launched website, FragranceBySabrina.com. The new scent will also be available in the U.S. at Amazon, J.C. Penney, Rite Aid and Walmart starting in August. Cherry Baby is slated for international distribution starting in September.