RuPaul has launched a cosmetics and fragrance collection sold exclusively at Superdrug. The partnership was brokered by Jennifer Flynn Case at Flynn Collective Licensing. 

The collection includes products for eyes, lips and cheeks, as well as a perfume advertised as “the ultimate androgynous scent.” 

"I've been playing with makeup since as far back as I can remember,” says RuPaul. “I just love how it's allowed me to discover the superhero that lives within. Today, that superpower is available to me at all times, and it's available to you, too. Whether you're a beauty professional or just starting out on your journey of self-discovery, this collection provides you 

with everything needed to discover just how many lives you can fit into one lifetime. Allow yourself to discover you, because you’re a star, baby!”