Rude Cosmetics Releases Olive Oyl-Inspired Make-Up and Skincare Line

The collection includes primers, cleansers, setting mist, lip “Oyls” and more.

License Global, Content Editor

June 10, 2024

1 Min Read
Rude Cosmetics x Olive Oyl collection
Rude Cosmetics x Olive Oyl collectionRude Cosmetics

King Features Syndicate has announced the release of a beauty collection inspired by Olive Oyl and developed by her latest partner, Rude Cosmetics. The Rude Cosmetics x Olive Oyl line is available at rudecosmetics.com and at select Kroger and other retail locations across the U.S.

The vegan, cruelty-free collection includes a range of products that merge skincare and makeup and includes several skincare-focused products designed to nourish and hydrate the skin.

"Working with partners like Rude Cosmetics is what makes licensing so fulfilling,” says Carla Silva, senior vice president, general manager and global head, licensing, King Features. "Rude understands who Olive Oyl is at her core and they have brought her essence to life through this beautiful collaboration. A perfect blend of fun and function, it inspires users to let their most honest and real selves shine through while offering quality products they can feel good using.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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