Rita Hazan Locks in Licensing Agent

Celebrity hairstylist Rita Hazan has tapped The Brand Liaison to lead the Rita Hazan licensing program.

License Global

October 15, 2018

1 Min Read

With a robust line of hair care and hair-coloring products at Sephora and HSN, The Brand Liaison will work to further expand Hazan’s current brand to include at-home hair color, styling and beauty products.

Hazan’s styling has helped create iconic looks for Beyoncé, Jennifer Lopez and Mariah Carey, among others.

"Rita Hazan is the hair colorist to the stars," says Steven Heller, president, The Brand Liaison. "Now consumers across the country can have access to that red-carpet look, not only for hair but for all beauty trends. We are bringing her Fifth Avenue salon into consumers’ homes."

The Brand Liaison is now seeking new licensing partners across hair, color and health and beauty categories.

Read more about:

The Brand Liaison

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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