With a robust line of hair care and hair-coloring products at Sephora and HSN, The Brand Liaison will work to further expand Hazan’s current brand to include at-home hair color, styling and beauty products.

Hazan’s styling has helped create iconic looks for Beyoncé, Jennifer Lopez and Mariah Carey, among others.

"Rita Hazan is the hair colorist to the stars," says Steven Heller, president, The Brand Liaison. "Now consumers across the country can have access to that red-carpet look, not only for hair but for all beauty trends. We are bringing her Fifth Avenue salon into consumers’ homes."

The Brand Liaison is now seeking new licensing partners across hair, color and health and beauty categories.