Rimmel London will partner with 12 of the U.K.’s biggest beauty influencers to highlight some of the “coolest” U.K. cities as part of its new campaign, titled Rimmel Road Trip.
Each month, two YouTube beauty stars will pair up to show what they love about each city as well as highlight the city’s attitude and style.
The campaign will aim to help grow Rimmel’s branded output across a number of platforms.
The YouTube campaign kicked off last Friday and is now available on Rimmel U.K.’s YouTube channel.
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