Rihanna to Launch Fenty Skin

The pop star and businesswoman is branching into skincare.

License Global

July 22, 2020

1 Min Read
fentyskin.png

Rihanna has announced that her Fenty line is expanding into a new category with the launch of a skincare line.

In a promotional video featuring rappers A$AP Rocky and Lil Nas X along with multiple models and Rihanna herself, the brand calls Fenty Skin the “new culture of skincare” and aims to target both men and women. At least three products were confirmed for the initial drop. The line drops July 31 on fentyskin.com.

Fenty’s latest collaboration comes on the heels of a recent partnership announced earlier this year with HeyTea.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like