Rihanna has announced that her Fenty line is expanding into a new category with the launch of a skincare line.
In a promotional video featuring rappers A$AP Rocky and Lil Nas X along with multiple models and Rihanna herself, the brand calls Fenty Skin the “new culture of skincare” and aims to target both men and women. At least three products were confirmed for the initial drop. The line drops July 31 on fentyskin.com.
Fenty’s latest collaboration comes on the heels of a recent partnership announced earlier this year with HeyTea.