"The Pebbles brand is all about being a catalyst for creativity and encouraging individual expression in kids and kids-at-heart," says Leah Broeders, licensing head, Post Consumer Brands. "Our collaboration with Revolution Beauty was a natural fit that gives our fans an exciting new way to experience the vibrancy and playfulness of Fruity Pebbles and Cocoa Pebbles cereals. We're thrilled to see this fun collection come to life as we continue to celebrate Pebbles’ 50th birthday this year by giving our fans more ways to experience the brand beyond the breakfast bowl."
The collection is the first food brand-inspired collaboration for I Heart Revolution and will be available for purchase at ULTA Beauty stores nationwide and online at ULTA.com and RevolutionBeauty.com, beginning
Inspired by the colors of Fruity Pebbles and Cocoa Pebbles cereals, the collection offers a total of 22 products from eyeshadow palettes to Bedrock-inspired lip glosses.
"Revolution Beauty is privileged to be partnering with Post Consumer Brands and Warner Bros. Consumer Products to bring the Pebbles brand to life through a dedicated cosmetics collection," says Adam Minto, founder, Revolution Beauty. "For 50 years, the Pebbles brand has been garnering fans from across the world. Here at Revolution Beauty, we wanted to build on the success of Pebbles by joining forces with our I Heart Revolution team for a fully vibrant and lively cosmetics collection. As a brand that acknowledges the importance of individuality, vibrancy and originality, we continually strive to nurture relationships with like-minded partners who align with our mission to bring inclusivity and energy to our audience."
The I Heart Revolution x Pebbles makeup collection will be available for purchase at ULTA Beauty stores nationwide and online at ULTA.com and RevolutionBeauty.com, beginning Aug. 18.
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