The Purple One's signature color, alongside gold and black tones, is part of the collection created to honor Prince's self-expression.
"We couldn't possibly imitate someone as legendary as Prince, and to compare him to a palette would diminish what he represents," says Wende Zomnir, co-founder, Urban Decay. "It's easy to say why this collection makes sense on the surface – his makeup looks and our shared love of purple – but we did our best to reflect his energy on a deeper level. We found his ethos of not asking permission to be who he was and owning it so boldly aligned with our values of breaking the mold and championing all forms of beauty."
Urban Decay consulted some of Prince's artistic camp for this campaign, including creative director Trevor Guy; muse and friend Damaris Lewis; and photographer/director Randee St. Nicholas, a collaborator with Prince for three decades.
"I'm very excited for this collection," says Lewis. "I hope it inspires you to make your own rules, just as Prince did for so many decades."
The Prince x Urban Decay capsule will be available this month.
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