April 6, 2018
Fashion brand Alexander McQueen has appointed the Procter & Gamble Company’s P&G Prestige to extend its brand into fragrances.
"Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I'm very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house," says Sarah Burton, creative director, Alexander McQueen.
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