Fashion brand Alexander McQueen has appointed the Procter & Gamble Company’s P&G Prestige to extend its brand into fragrances.

"Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I'm very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house," says Sarah Burton, creative director, Alexander McQueen.