U.K. beauty brand Peaches & Cream have struck a deal with film company Metro Goldwyn Mayer on a new Pink Panther-inspired eyeshadow pigment brokered by WildBrain CPLG.
The candy pink sparkling pigment is presented in a die-cut Pink Panther box with repeat print. It is available now at the Peaches & Cream boutique in Liverpool, U.K., and on the Peaches & Cream website.
“Pink Panther lends itself effortlessly to the beauty category and Peaches & Cream were the perfect brand to partner with,” says John Taylor, managing director in U.K. and France, WildBrain. “They embraced the brand from the moment we first started working with them and thought of every detail to make the launch a huge success. We’re delighted with the results and know this is just the start of Pink Panther in the beauty space.”
To launch the product, Peaches & Cream hosted a Pink Panther-themed VIP night at their Liverpool boutique with make-up master-class demonstrations. Guests invited to the launch event were treated with Pink Panther-branded gift bags and treats, while staff at the event wore Pink Panther t-shirts and even dyed their hair pink to match.
“Peaches & Cream is recognized in the cosmetic industry for our creative product launches that buck the trend of conventional beauty products,” adds Kate Matthews, co-founder, Peaches & Cream. “When brainstorming a theme for our new pink glitter pigment we knew we wanted something quirky. Pink Panther ticks all the boxes and the fusion of our two brands has produced our most iconic pigment to date. Our customers love the themed boxes that our pigments are sold in and the addition of the cute ears to the Pink Panther pigment packaging allowed us to think outside the box (literally) to create a truly memorable packaging moment that has elevated our pigment range to another level.”