Ouai, Byredo Spray On Dry Shampoo Deal

Jen Atkin’s haircare line has launched a collaboration with Byredo.

License Global

August 7, 2020

1 Min Read

Ouai has released a collaboration with fragrance atelier Byredo.

The result is a dry shampoo with Byredo’s Mojave Ghost scent, combining the two brands’ most popular products.

"I think dry shampoo has become everyone’s go-to in lockdown," Atkin told Refinery29. "It’s funny, because everyone’s been doing their hair at home, but also not washing it as often."

The dry shampoo is now available at Sephora.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like