Ouai has released a collaboration with fragrance atelier Byredo.
The result is a dry shampoo with Byredo’s Mojave Ghost scent, combining the two brands’ most popular products.
"I think dry shampoo has become everyone’s go-to in lockdown," Atkin told Refinery29. "It’s funny, because everyone’s been doing their hair at home, but also not washing it as often."
The dry shampoo is now available at Sephora.