NYX Professional Makeup Launches ‘Beetlejuice Beetlejuice’ Collection
Collection includes cheek color, eye shadows and lip gloss.
August 20, 2024
NYX Professional Makeup has announced the launch of its limited-edition “Beetlejuice Beetlejuice” makeup collection in partnership with Warner Bros. Pictures and Warner Bros. Discovery Global Consumer Products. The co-created collection celebrates this fall’s highly anticipated film, which will be released only in theaters and IMAX on Sept. 6 nationwide and internationally beginning Sept. 4.
Products include the Beetlejuice Afterlife Passport Cheek Palette featuring vibrant, high-payoff shades for a flush of color; the Beetlejuice Color for the Recently Deceased Eyeshadow Palette, which comes in matte and metallic finishes; the Beetlejuice Gloss, which brings fan-favorite juice gloss back from the dead to drench lips with hydration for the Afterlife; four limited-edition shades of Sandworm Swirls Butter Glosses; Dead Cold Reusable Undereye Patches; three Beetlejuice Pinstripe Duo Liners in dual-ended chrome shades and the iconic Beetlejuice Shrinker Makeup Sponge and Travel Case.
“At NYX Professional Makeup, we push makeup boundaries with unexpected artistry,” says Denee Pearson, global brand president, NYX Professional Makeup. “Experimenting with bold colors and creating fantasy through the art of makeup is who we are at our core. We were drawn to the vibrant universe of Tim Burton and had so much fun creating our own twist on the iconic world of Beetlejuice.”
The NYX Professional Makeup “Beetlejuice Beetlejuice” collection is available on Nyxcosmetics.com/Beetlejuice and nationwide starting Aug. 25.
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