NikkieTutorials Unveils Beauty Bay Collaboration

The beauty guru is branching out into licensed collaborations with a new eyeshadow palette collaboration from Beauty Bay.

License Global

August 28, 2020

YouTube beauty guru NikkieTutorials (real name Nikkie de Jager) has announced a new eyeshadow palette collaboration with Beauty Bay.

Her first eyeshadow palette in nearly five years, “Temple Tutorials,” has a side dedicated to brights and a side dedicated to dark colors. The collection also features two mirrors included in the palette. One of the mirrors is magnifying, which de Jager says is a first for not only Beauty Bay but the makeup industry.

All 20 shades in the palette are inspired by important moments or people in her life. The shade “Pride” is a shimmery pink with white and blue shifts inspired by her coming out video earlier this year, where she revealed to her 13.5M subscribers that she was transgender. “Mikai,” a bright red, is inspired by her little brother who passed away at a young age. “Mama Tutorials,” a sparkly powder blue, is inspired by her mom and “Mr. Tutorials,” a shimmery gold-brown, is inspired by her fiancé Dylan’s eyes.

The palette is limited edition, so once it’s

sold out, it will not be returning. De Jager will be gifting early-bird buyers with rewards like Popsockets, a private virtual masterclass and signed palettes.

The NikkieTutorials x Beauty Bay eyeshadow palette will launch August 31 exclusively on Beauty Bay.