Sponsored By

NikkieTutorials Unveils Beauty Bay Collaboration

The beauty guru is branching out into licensed collaborations with a new eyeshadow palette collaboration from Beauty Bay.

License Global

August 28, 2020

1 Min Read
nikkietutorials.png

YouTube beauty guru NikkieTutorials (real name Nikkie de Jager) has announced a new eyeshadow palette collaboration with Beauty Bay.

Her first eyeshadow palette in nearly five years, “Temple Tutorials,” has a side dedicated to brights and a side dedicated to dark colors. The collection also features two mirrors included in the palette. One of the mirrors is magnifying, which de Jager says is a first for not only Beauty Bay but the makeup industry.

All 20 shades in the palette are inspired by important moments or people in her life. The shade “Pride” is a shimmery pink with white and blue shifts inspired by her coming out video earlier this year, where she revealed to her 13.5M subscribers that she was transgender. “Mikai,” a bright red, is inspired by her little brother who passed away at a young age. “Mama Tutorials,” a sparkly powder blue, is inspired by her mom and “Mr. Tutorials,” a shimmery gold-brown, is inspired by her fiancé Dylan’s eyes.

The palette is limited edition, so once it’s sold out, it will not be returning. De Jager will be gifting early-bird buyers with rewards like Popsockets, a private virtual masterclass and signed palettes.

The NikkieTutorials x Beauty Bay eyeshadow palette will launch August 31 exclusively on Beauty Bay.

Read more about:

remove

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like