Neutrogena Branches into Haircare

Neutrogena is bringing its skincare science to hair and scalp care.

License Global, Content Editor

July 22, 2020

1 Min Read
healthyscalp.png

Neutrogena has announced it is expanding its offering beyond skincare and will now offer scalp-focused haircare products.

The products take many of Neutrogena’s popular skincare ingredients, like hyaluronic acid and pink grapefruit, and repurposes them into hair-friendly formulas that aim to help the scalp.

"Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world," says Kerry Sullivan, general manager, Neutrogena. "I'm proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin."

The collection is available now at Walmart.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like