
January 6, 2021

"I've always been careful about the stuff I put on my body, as well as in my body, and Native is all about offering cleaner personal-care products that work really well," Blakeney told
. The collaboration includes Native's famous deodorant in four new scents and also features body wash. Each aluminum-free, vegan deodorant and pH-balanced body wash come in Palm Leaf and Bergamot, Tangerine and Citrus Blossom, Paradise Flower and Amber and Sandalwood and Fig.
"If I had to choose, my favorite deodorant is probably the Fig and Sandalwood,” Blakeney told
Allure
. “But I think that has to do with the phase I'm in right now where I really gravitate towards woodsy, earthy scents. But on a special occasion, I think I'd go with Tangerine & Citrus Blossom because it's such a romantic scent and it transports me to some of my favorite locations like Morocco
Blakeney had input on both the scent and packaging design.
"The packaging features my hand-painted artwork," she told
Allure.
"With Native's minimal aesthetic, I knew I would have fun bringing a bit of fun jungalciousness to the packaging. The first thing that I think about is, what emotion do I want this product to illicit? Is it happiness? Comfort? Hope? Bliss? Joy? Because of this approach, working with Native to translate my aesthetic into deodorant and body wash was similar to the process I go through with any design project. In this case, I wanted the product to transport me to a place where I feel inspired, curious and refreshed."
The deodorants are available now for $12 each ($13 for the plastic-free option) and body washes for $8 each at NativeCos.com and at select Target locations on Jan. 31.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.