Moomin, dearcloud Release Beauty and Skincare Collection

K-Beauty brand, dearcloud, has launched a collection of premium skincare products and beauty accessories featuring the iconic Moomin characters. The line features Moomin-themed Korean skincare essentials, including face masks, hand creams, cleansing wipes and accessories like hair clips and cosmetic bags. The partnership was brokered by Moomin Characters’ U.S. agent, King Features, a unit of Hearst. 

Dearcloud, known for its expertise in beauty product development, marks this collaboration as part of Moomin’s expanding presence in the U.S. market. 

This launch coincides with preparations for Moomin’s 80th anniversary in 2025. Celebrations will include a global campaign themed “the door is always open,” focusing on inclusiveness, kindness and community. Fans can expect new content, anniversary-themed merchandise, expanded partnerships, continued collaboration with the International Red Cross and interactive fan activities. 

"As we stay focused on bringing the Moomin brand to life through cross-category partnerships in the U.S., this new venture with dearcloud allows us to enter the world of beauty and extend the reach of Moomin’s characters to new and existing audiences," says Christina Nix-Lynch, senior director, licensing, King Features. "We are eager to get these delightful new products into the hands of Moomin fans, so that everyone can bring home the coziness of Moominhouse this holiday season." 

Related:dearcloud x Miffy K-Beauty Collab Drops

The Moomin brand, created in 1945, enjoys a strong following across Europe and is growing in popularity in North America. Recent partnerships with Acne Studios, Barnes & Noble and Urban Outfitters have further solidified its presence in the U.S. market. 

The dearcloud Moomin collection is cruelty-free, paraben-free, sulfate-free and gluten-free, sustainability crafted in South Korea. Products are now available in stores and online at Dear.cloud.com