April 6, 2018


Boldface Licensing + Branding has signed a fragrance deal for TV personality Mario Lopez.
In addition to a signature scent, the agreement includes ancillary products such as deodorant, aftershave, shave cream, body wash, body sprays and lotions.
The addition of a fragrance is a natural extension for Lopez, who already has a line of underwear (Mario’s Rated M) and athletic clothing.
The fragrance will launch with an eau de toilette spray, to be followed by shaving cream and after-shave, with gift sets hitting shelves in time for the holidays.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..