Men’s lifestyle consumer brand and male grooming category creator, Manscaped, debuted its latest out-of-home campaign all about B.G.E. (“BGE”), or Big Groomed Energy – the unspoken confidence associated with personal grooming, an underlying mission for the high-growth global grooming disruptor. 

​​“There’s a certain kind of confidence that comes with being properly groomed and it’s one of those things you just feel,” says Marcelo Kertész, senior vice president, creative, branding and product design, Manscaped. “We made sure that every element in this campaign, from the taglines to the bright colors and bold typeface, to even the positioning of our models, embodied that feeling of confidence.” 

 Embracing the campaign’s theme of boldness, this takeover has flooded Pennsylvania Station (“Penn Station”) and the PATH Station at the World Trade Center where 35 additional panels will carry on the BGE sentiment. The campaign will run throughout May.