The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.

“Bay Soleil is a natural extension of the Mandalay Bay brand since so many people associate our resort with outdoor relaxation and recreation,” says Guy Burrell, director of retail operations, Mandalay Bay.

Inspired by the Las Vegas desert and Mandalay Bay’s tropical pool resort setting, the line includes 12 products designed to protect sunbathers and assist in repairing skin damage.

All-American Licensing & Management Group, licensing agent for Mandalay Bay, brokered the deal.

“We’ve been very strategic in selecting our Mandalay Bay partners and are excited for people who want to be out in the sun to use these amazing new products that combine science and technology for both protection and skin repair,” says Lisa Berlin-Wright, partner, AALMG.