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June 22, 2021
Makeup Revolution and MGA Entertainment, the global consumer entertainment products company and creator of Bratz, have released their joint global cosmetics collection.
The Makeup Revolution x Bratz collection is inspired by the original Bratz dolls that debuted in 2001 and will be sold exclusively at ULTA Beauty Stores nationwide.
"Bratz has always been and will always be about supporting diversity and inclusivity," says Isaac Larian, founder and chief executive officer, MGA Entertainment. "To celebrate our 20th anniversary, we are excited to partner with Makeup Revolution to help our fans continue to express their fearless statement of personal style based on their unapologetic self-confidence."
Makeup Revolution and Bratz both champion inclusivity, diversity and embracing individuality within the beauty and fashion industry. These shared values fueled the Makeup Revolution and MGA Entertainment partnership to bring the four original Bratz dolls to life through color cosmetics. The release of this collection, offering a range of color cosmetics consisting of 20 SKUs is available exclusively at ULTA Beauty Stores in the U.S.
"Makeup Revolution is honored to be partnering with MGA Entertainment to bring the Bratz dolls franchise to life through a dedicated cosmetic collaboration," says Adam Minto, founder, Revolution Beauty. "Following in the esteemed footsteps of Bratz and to break down beauty standards, the Makeup Revolution x Bratz collection strives to encourage beauty enthusiasts of all backgrounds to embrace individuality and express their personality creatively. As a business that values its consumers and their voices, we aim to cultivate strong relationships with reputable partners that resonate with our beauty community and align with our brand ethos. Since inception, we have now grown to become a global brand but still stand for the same values we were created upon since day one: inclusivity, diversity, and disrupting outdated beauty perceptions."
The Makeup Revolution X Bratz collection is also available at ULTA.com as well as RevolutionBeauty.com.
Read more about:Bratz
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