Mad Beauty Unveils Launches

Fans of the brand can dive into Disney Magic, Warner Classics, Rocky Horror, Mad Beauty exclusives and a new pet care category.

License Global

September 5, 2024

3 Min Read
Mad Beauty Autumn/Winter 2024 launches.
Mad Beauty Autumn/Winter 2024 launches.Mad Beauty

Mad Beauty has announced the launch of its fall/winter collection. With an array of gift sets and individual products, Mad Beauty aims to bring something for everyone – from Disney devotees to Warner Bros. fans, and for the first time, pets. 

Four new collections under the Disney license include “The Jungle Book,” Minnie Bow Magic, Tinkerbell and Disney Villains. 

“Disney has always been at the heart of Mad Beauty’s collections,” says Julia Cash, creative director, Mad Beauty. “This season, we’ve taken beloved characters and infused them with modern twists, creating products that are not just nostalgic but also incredibly current and fun. 

Mad Beauty is also launching four ranges under the Warner Bros. license, celebrating characters and franchises, including “Beetlejuice,” Joker, “Tom and Jerry” and “Friends.” 

“We’re incredibly excited about our Warner Bros. collaborations,” says Cash. “Each collection has been carefully crafted to resonate with fans old and new, blending humor, nostalgia and quality.” 

Mad Beauty has launched a new collection inspired by the cult classic, “The Rocky Horror Show.” Celebrating the film’s 50th anniversary, the range features bath and body products that capture the movie’s style. The collection includes glitter lip balms, bath fizzers, eyeshadow palettes, sheet masks and more, all inspired by the film’s characters and iconic scenes.  

“This collection is designed to bring fans together, just as the film has done for decades,” says Cash. “Whether you’re a long-time devotee or a new fan, these items offer a way to connect with a vibrant community that values creativity, non-conformity and fun.”  

The Rocky Horror Show x Mad Beauty Collection

“We are thrilled to announce the Rocky Horror Show as a brand-new license for us,” says Trevor Cash, director, Mad Beauty. “Celebrating its 50th anniversary, this iconic film, with its huge and dedicated fan following, continues to be influential, fresh and as relevant as ever today. Rocky Horror is more than just a show, it’s a cultural phenomenon. We’ve crafted this collection to embody the spirit of the show: daring, unique and always a little bit fabulous. Don’t dream it, be it!” 

The collection is available from Madbeauty.com and select retailers, including HMV and Truffle Shuffle in the U.K. and Hot Topic in the U.S. 

In addition to its licensed collections, Mad Beauty has introduced two new, exclusive seasonal ranges under its own label: Cool Yule and Nutty Nutcracker. 

“Our Mad Beauty-branded collections are all about capturing the joy of the season,” says Julia Cash. “Cool Yule and Nutty Nutcracker are designed to be the perfect stocking fillers – fun, festive and full of charm.” 

For the first time, Mad Beauty is expanding its product line to include a pet care range. The pet care collection includes grooming products and accessories that ensure furry friends can enjoy the same level of pampering as their owners. 

“Our pets are part of our families, and it only makes sense to include them in the Mad Beauty experience,” says Trevor Cash. “This new category is a natural extension of our brand, and we can’t wait for customers to discover these high-quality, pet-friendly products.” 

About the Author

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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