Mad Beauty U.K., Disney Defrost Frozen Sheet Masks

Mad Beauty U.K. and Disney “let go” of new beauty face masks inspired by Elsa, Anna and Olaf.

License Global

September 9, 2019

Mad Beauty U.K. has partnered with Disney to launch new sheet masks inspired by the

Frozen

franchise.

Launching in the fourth quarter of the year, the

Frozen

masks will debut alongside the release of

Frozen 2

, which is set to arrive in theaters this November. Each mask will be printed with a character’s face. The characters inspiring the new collection include:

Elsa with a passion fruit face mask to refresh and rejuvenate;
Anna with a pearl powder face mask to help skin feel brightened and youthful and
Olaf with a coconut face mask to hydrate and nourish.

“This is very exciting for us here at Mad; we are always happy to add classic properties to our product ranges and

Frozen

is no exception,” says Trevor Cash, managing director, Mad Beauty U.K. “It is now six years since the film was originally released and many of its original fans can now enjoy our ‘never too old range.’”

The line extends Mad Beauty U.K.’s fruitful partnership with Disney. The duo previously launched beauty items inspired by

Disney princesses

and

Star Wars

characters.