The “Never Too Old For” range will now be available year-round.

License Global

April 8, 2021

1 Min Read

Mad Beauty has announced that they are now a year-round gifting partner to Boots with their “Never Too Old For” range.

“As a lifelong super-fan, it’s extra exciting to be working with Mad on this project,” says a buyer for Boots who curated the selection. “Our priority at Boots is to make sure we can offer the very best products to our customers in stores and on It’s great to be working with such a creative and forward-thinking brand such as Mad Beauty and to be able to bring ideas in my head to life! After a great performance at Christmas, it was the logical next step to include the collection into our year-round gifting assortment.”

The deal means that Mad Beauty’s bath and body creations featuring Disney characters will be a part of the U.K. retailer’s year-round beauty and gifting collection.

“We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year,” says Trevor Cash, managing director, Mad Beauty.

The products can now be found in many flagship stores and online at

Read more about:

DisneyMad Beauty

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like