April 8, 2021
“As a lifelong super-fan, it’s extra exciting to be working with Mad on this project,” says a buyer for Boots who curated the selection. “Our priority at Boots is to make sure we can offer the very best products to our customers in stores and on Boots.com. It’s great to be working with such a creative and forward-thinking brand such as Mad Beauty and to be able to bring ideas in my head to life! After a great performance at Christmas, it was the logical next step to include the collection into our year-round gifting assortment.”
The deal means that Mad Beauty’s bath and body creations featuring Disney characters will be a part of the U.K. retailer’s year-round beauty and gifting collection.
“We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year,” says
The products can now be found in many flagship stores and online at boots.com.
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