Mad Beauty Secures Disney Deal with Boots

The “Never Too Old For” range will now be available year-round.
License Global

April 8, 2021

disneymadbeauty2.png

Mad Beauty has announced that they are now a year-round gifting partner to Boots with their “Never Too Old For” range.

“As a lifelong super-fan, it’s extra exciting to be working with Mad on this project,” says a buyer for Boots who curated the selection. “Our priority at Boots is to make sure we can offer the very best products to our customers in stores and on Boots.com. It’s great to be working with such a creative and forward-thinking brand such as Mad Beauty and to be able to bring ideas in my head to life! After a great performance at Christmas, it was the logical next step to include the collection into our year-round gifting assortment.”

The deal means that Mad Beauty’s bath and body creations featuring Disney characters will be a part of the U.K. retailer’s year-round beauty and gifting collection.

“We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year,” says

Trevor Cash, managing director, Mad Beauty.

The products can now be found in many flagship stores and online at boots.com.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.