Mad Beauty Extends Disney License in EMEA

The range of face masks, which highlight Disney characters on the packaging, was previously confined to the U.K.

“Mad Beauty have been a pleasure to work with in the U.K.,” says Samar Selby, senior commercial manager, health and beauty, Disney. “They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”

Mad Beauty previously partnered with Disney for a line of

bath and body products

inspired by the film

Mary Poppins

.