Mad Beauty to expand across Europe, the Middle East, Africa, Israel and Eastern Europe.

License Global

July 29, 2019

1 Min Read

Mad Beauty has announced it will expand its Never Too Old For collection of licensed products that include Disney across EMEA.

The range of face masks, which highlight Disney characters on the packaging, was previously confined to the U.K.

“Mad Beauty have been a pleasure to work with in the U.K.,” says Samar Selby, senior commercial manager, health and beauty, Disney. “They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”

Mad Beauty previously partnered with Disney for a line of bath and body products inspired by the film Mary Poppins.

Read more about:

DisneyMad Beauty

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like