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Mad Beauty Extends Disney License in EMEA

Mad Beauty Extends Disney License in EMEA
Mad Beauty to expand across Europe, the Middle East, Africa, Israel and Eastern Europe.

Mad Beauty has announced it will expand its Never Too Old For collection of licensed products that include Disney across EMEA.

The range of face masks, which highlight Disney characters on the packaging, was previously confined to the U.K.

“Mad Beauty have been a pleasure to work with in the U.K.,” says Samar Selby, senior commercial manager, health and beauty, Disney. “They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”

Mad Beauty previously partnered with Disney for a line of bath and body products inspired by the film Mary Poppins.

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