Mad Beauty Expands Disney License in North America

Disney-licensed Mad Beauty products make their way to the U.S., Canada, Mexico and Brazil.
License Global

November 20, 2019

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Mad Beauty has announced an extension to their partnership with Disney in North America.

The deal will send the beauty range to the U.S., Canada, Mexico and Brazil. This comes just shortly after the range was expanded to the whole of the

EMEA region

, followed by Australia and New Zealand earlier this year.

The Disney collection’s extension will bring the products to over 20 countries in total. The range includes face masks, lip balms and glosses, body sprays, foot masks and bath bombs.

“Mad Beauty have been a pleasure to work with in the U.K.,” says Samar Selby, senior commercial manager, health and beauty, Disney. “They have collaboratively grown our licensed business within the teen and adult consumer segment. They continue to bring fun, creativity and innovation to the category for Disney. We are so excited to be able to expand that now across the globe, where a clear demand for this product also exists.”

Along with its extensive Disney collaboration, Mad Beauty has created other products

with brands such as Kellogg’s, Barbie, Jelly Belly and Hello Kitty.

“We are so excited to be able to take our designs to the North American Market and have Disney Consumer Products recognize this opportunity,” says Trevor Cash, managing director, Mad Beauty. “This is the start of a new era for Mad Beauty and we really hope the US & Canadian customers will be just as enthused by our Disney ranges as our existing customers.”

 

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