MAC Cosmetics Reveals ‘The Sims 4’ Collection

The new palette is inspired by the classic video game’s fourth installment.

License Global

January 5, 2021

1 Min Read
macsims.png

After a previous in-game collaboration between “The Sims 4” and MAC Cosmetics, the EA video game and beauty brand are teaming up again for a new collection.

According to Nylon, The Eye Shadow x9 Palette, MAC Starring The Sims, features a collection of matte and shimmer shadows.

The palette is packaged inside a box that pays tribute to the game series and contains cool, metallic and warm-toned hues.

"MAC and ‘The Sims’ have similar values since we create for all skin tones," Romero Jennings, director, makeup artistry, MAC Cosmetics told Nylon. "These shades are flattering in person and online. During New York quarantine, I realized that color and highlight are important when creating a flattering, virtual makeup. This palette has both – and is easy to use."

The collection is available now.

Read more about:

MAC Cosmetics

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like