L’Oreal USA has partnered with Snaps to launch “Beaumoji,” a new emoji keyboard designed to enhance and animate conversations around the world of beauty.

The keyboard includes 130 emojis organized into categories such as It Girl, Pampered Life, Iconic, Love and beYOUtiful.

“Beaumoji” is the latest effort in L’Oreal’s ongoing digital and technology innovation strategy and is available now for iOS and Android devices.