Leading TikTok content creators WeWearCute, starring sisters Ashley and Emma, have partnered with Taste Beauty for a branded line of beauty, nail and hair products.
WeWearCute beauty products will launch in Q4 2020, under a license agreement brokered by WeWearCute’s licensing agency, The Joester Loria Group, in partnership with TTPM Influencer Talent Management.
“Ashley and Emma have established an extraordinary following of 6-13-year-old girls with fun, family-friendly content,” says Debra Joester, president, The Joester Loria Group. “They are incredibly talented young ladies with a unique and creative ability to identify and establish trends and connect with their followers.”
WeWearCute continues to partner with brands including Barbie, Fashion Nova, MGA and Procter & Gamble for sponsored TikTok posts, scripting and filming engaging content with a WeWearCute twist. Emma and Ashley are working closely with Taste Beauty to deliver fresh ideas and will introduce WeWearCute beauty products to their millions of following via TikTok posts and provide links to strategic retail partners.
“We couldn’t be more excited about our partnership with WeWearCute,” says Alex Fogelson, chief executive officer, Taste Beauty. “We are confident that Ashley and Emma’s authenticity and creative spirit will come through in the fun, innovative beauty products we are developing together.”