Lady Gaga Debuts New Makeup Brand

Haus Labs by Lady Gaga, a new prestige makeup brand, has debuted exclusively at Sephora and Hauslabs.com. The makeup assortment – 90 SKUs in seven categories – promises no-compromise color backed with HausTech Powered skin-loving, futuristic formulas.  

The June assortment includes all-over paints (for eyes, lips, cheeks), gel-powder bronzers, highlighters, lip oils and lip crayons, eco gel pencil eyeliners and user-friendly, engineered brow pencils in five color families. All products are cruelty-free and vegan. The new packaging – primary and secondary – is sustainability-minded and color-coded. 

"I'm extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the world, through a place that has inspired me for years, Sephora,” says Lady Gaga, founder, Haus Labs. “At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup. The future is beautiful."  

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"Great consumer products take time, testing, learning and a commitment to innovation,” says Ben Jones, chief executive officer, Haus Labs. “I'm very proud of the brand's new era and our incredible team. Together with Haus of Gaga, we have built something truly unique and special. We have had incredible support from our investors and our exclusive retail partner, Sephora. We can't wait for consumers to experience Haus Labs firsthand." 

"We built Haus Labs to be a product-first organization, driven by innovation, led by people with big ideas and big hearts,” says Kelly Coller, chief marketing officer, Haus Labs “We even built five new departments. Our goal is to showcase clean, no-compromise color, deep and rich product stories, inclusivity and makeup artistry at all levels. Along with newness, we are thrilled to bring new customers to Sephora, including more men who wear makeup. The response to Haus Labs so far has been incredible – we are just getting started."  

Haus Labs is sold only at Sephora U.S. and Canada and Hauslabs.com, where $1 from every purchase goes to Lady Gaga's Born This Way Foundation, supporting mental health.