Jenner’s toddler will be the inspiration behind her 2020 Valentine’s Day collection.

License Global

January 4, 2020

1 Min Read

Kylie Jenner’s 1-year-old daughter is following her mother’s footsteps and helping with the family business, serving as the inspiration for Jenner’s 2020 Valentine’s Day collection.

After the 22-year-old beauty mogul recently sold a 51 percent stake of the Kylie Cosmetics business to Coty for $600 million, she has branched out into the collaboration with her daughter.

Jenner took to her Instagram to post images of baby Stormi looking at concept art for the upcoming collection. The images showed pink packaging covered in butterflies with “Stormi” emblazoned on the front. The photo was also posted on the Kylie Cosmetics Instagram page, stating it was the brand’s first collaboration of 2020.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like