King Features Syndicate has announced the launch of POPEYE’S Barbershop & Shave Company, a line of American-made men’s grooming products inspired by the “Popeye” cartoon.

The product range includes hair pomade, beard oil, beard balm, beard wash, shave cream, post-shave lotion and pre-shave oil. Each item in the link has character designs of Popeye or Brutus on the product exterior.

“The passion behind this Popeye range made this partnership an ideal alignment for the brand in its anniversary year,” says Carla Silva, vice president and general manager, global head of licensing, King Features.

King Features, a unit of Hearst, began representing the Popeye brand earlier this year.