Kim Kardashian-West has followed in the footsteps of her little sister Kylie Jenner, inking a cosmetics deal with Coty.
The two reported that they entered a strategic transaction to develop Kardashian-West’s beauty business on a global scale, focusing on new beauty categories and global expansion beyond existing product lines.
“Kim is a true modern-day global icon,” says Peter Harf, chairman and chief executive officer, Coty. “She is a visionary, an entrepreneur, a mother, a philanthropist and through social media has an unparalleled ability to connect with people around the world. This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”
Kardashian-West will lead the creative efforts in product and communications initiatives to build global reach capabilities via social media.
“Partnering with an established organization like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to experience new launches firsthand,” says Kardashian-West. “This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of Coty and launching my products around the world.”