The reality star and beauty mogul announced that her best friend since elementary school created the collection with her. It’s inspired by the busy moms’ schedules and feeling that they don’t always have the time to do their makeup.
The collection is set to include an eyeshadow palette, two 3-in-1 face palettes, a clear lip gloss and a lip crayon made to cover an array of skin tones. The palette features a collage of old photos of the two, and shade names such as “BFFAE,” which stands for best friends forever and ever.
The KKW x Allison collection is set to launch on the KKW website on Aug. 28.
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