To celebrate Tony the Tiger 70th anniversary, Kellogg’s Frosted Flakes and Glamlite released a makeup collection celebrating the cereal. The Frosted Flakes and Glamlite collaboration was brokered by Kellogg’s brand licensing agency, The Joester Loria Group. 

“Having the opportunity to highlight my love for their brand through my creativity is truly magical,” says Gisselle Hernandez, chief executive officer, Glamlite Cosmetics. 

The makeup collaboration consists of an eyeshadow palette, lip gloss kit, lipstick kit and loose highlighter and is available exclusively on Glamlite.com.

The Joester Loria Group is exhibiting at Licensing Expo 2022. Find out more information here.