Products used by the celebrity will be available via TalkShopLive.
January 3, 2023
TalkShopLive and JLo Beauty have launched their first shoppable video in partnership with Vogue's "Beauty Secrets" video series that features popular stars sharing their beauty routines and favorite products. The shoppable video is hosted by celebrity, Jennifer Lopez, who not only shares her beauty regimen featuring JLo Beauty, but exclusively debuts two new JLo Body products which are available for purchase within
the TalkShopLive video player.
"No one creates more compelling content than Condé Nast and TalkShopLive is thrilled to be part of Vogue's first-ever shoppable "Beauty Secrets" episode with Jennifer Lopez," says Bryan Moore, chief executive officer and co-founder, TalkShopLive. "TalkShopLive is committed to connecting the retail landscape through engaging content via our embeddable player and point-of-sale which serves as the ultimate live commerce solution for brands, publishers, creators and consumers."
"We not only strive for innovation in our products, but also in how we connect with our consumers, and we feel strongly that shoppable, authentic content is the next generation of e-commerce," says Lisa Sequino, founder, JLo Beauty & Lifestyle.
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