Actor and "Red Table Talk" host Jada Pinkett-Smith is the latest celebrity to announce a beauty brand, Hey Humans, to be carried at Target.
Hey Humans products are vegan, 99 percent plastic-free and all cost less than six dollars. The range includes natural deodorant, toothpaste, body lotion and body washes.
"We produce naturally derived personal care products packaged in aluminum and paper, which are both recyclable materials that help keep our oceans and landfills more healthy," says Pinkett-Smith. "Not only did I want to help create quality personal care products that have recyclable packaging, but I wanted it to be accessible to everyone. I hope you will join my family and I on our Hey Humans journey by using our personal care products that not only help us take care of ourselves but also help us to care for our planet and humanity at large."
In her Instagram announcement, Pinkett-Smith named herself a co-founder, with a video describing her and her family's journey to creating and launching the brand.
The collection is now available at Target.