July 22, 2022
Inter Parfums has announced an agreement with G-III Apparel Group, to become the exclusive worldwide licensee for the Donna Karan and DKNY fragrance brands as of July 1.
“We are excited to complete this transaction with these established and valuable fragrance brands, Donna Karan and DKNY,” says Jean Madar, chairman and chief executive officer, Inter Parfums. “These brands not only have a strong legacy following, but also include superior fragrances recently awarded as ‘Best Fragrance of All Time’ and ‘Greatest Fragrance of All Time.’ Also, Donna Karan Cashmere Mist has a strong brand heritage that has consistently ranked as a Top 25 fragrance in the United States. Additionally, the Cashmere Mist deodorant is the #1 luxury fragrance selling body product in both the United States and Canada. DKNY Be Delicious has established itself as a global blockbuster since its launch in 2004. As a part of the signed licensed agreement previously announced in October 2021, we have already initiated developing strategic advancements and product lines, with an expectation to launch new fragrances under these brands in 2023.”
“We are proud of our brands’ best-in-class fragrances that have extended their reach beyond fashion by connecting to a broader range of consumers globally,” says Morris Goldfarb, chairman and chief executive officer, G-III Apparel Group, parent of the Donna Karan and DKNY brands. “Inter Parfums’ exceptional capability to develop fragrances and enhance portfolios with their significant worldwide distribution will work hand-in-hand with us to position Donna Karan and DKNY for further global expansion. We’re looking forward to our partnership with Inter Parfums to grow these businesses together.”
Read more about:G III Apparel Group
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