Online skincare guru Hyram Yarbro, known as Skincare by Hyram on both YouTube and Tik Tok, has officially signed with Semaphore Licensing to pursue licensed opportunities.

Yarbro’s fascination with skincare began as a way for him to cope with an eating disorder, lighting the fire for him to discover beauty within himself. Launching his YouTube Channel in 2017, their content focuses on debunking beauty myths, educating subscribers on skincare routines and reviewing products of all price points. Semaphore’s goal is to see Hyram’s brand positioned within initial product categories such as skincare, sun care and bedding.

“Honest and relatable, Hyram is the virtual skin care consultant that provides you with the truth when you look in the mirror,” says Michael Bienstock, founder and chief executive officer, Semaphore Licensing Solutions. “His connective ability to provide informative content in a manner that captivates his fan base through sheer authenticity has set the stage for him to become a household name. I believe he will quickly become the ‘mega-star’ of skin care.”

To date, Yarbro’s have achieved more than 187 million lifetime views with 3.41 million subscribers, while their TikTok fanbase is in excess of 5.8 million followers. Yarbro has also graced the cover of The Washington Post and his expertise has been featured by the New York Times, Harper’s Bazaar, Today.com, Business Insider, The Teen Magazine and Glossy.

“Our collaboration with Hyram will allow us to bring the solutions Hyram’s fan base craves to retail shelves and the ecommerce space,” says Lisa Berlin Wright, senior vice president, licensing, Semaphore Licensing Solutions. “We are focused on securing licensing partners in skincare, sun care and bedding that have a reputation for delivering high-quality products. With bedding, Hyram recommends changing your pillowcase every night if you have acne. We look forward to creating a Hyram brand pillowcase made specifically for acne sufferers!"