HipDot Partners with Critical Role for Beauty Collection

HipDot

Cosmetics, has just become the latest player to partner with tabletop roleplaying property, Critical Role. Now, the company is launching a new makeup collection in collaboration with HipDot around its Mighty Nein campaign.  

“The cast has been imagining ideas for a mythical makeup collaboration for ages and it’s been an absolute dream come true to see this come to life with HipDot,” says Laura Bailey, co-founder and cast member, Critical Role. “Every step of the way, they brought fantastic ideas to the table and really captured the magic of our Fletching and Moondrop carnival. Opening the palette feels like you have a ticket to the show. (Side note - I’m obsessed with the Lionette Wine lip color.)” 

Inspired by stories within the campaign, scenes are engraved right on the makeup. With adventures sculpted onto lipsticks, carved into highlighters and embossed into eyeshadows, the collector’s box is available for presale on hipdot.com until Sept. 20. The

“With this collaboration we are excited to bring the beauty and roleplaying worlds together in an inclusive way, providing people from all walks of life a new way to get into character,” says Jeff Sellinger, chief executive officer, HipDot Cosmetics. “Critical Role came out the gate doing things in a way that hadn’t been done before, which really resonated with us and the way we approach things – we love the beautiful and fun world they have created and it has been a pleasure recreating their world in a makeup collection. HipDot has become a trailblazer in the beauty industry working with all different types of brands and being able to bring the beloved Critical Role brand into our industry has been one of the most unique experiences to date.”