HipDot Launches Cup Noodles Collaboration

The soup-inspired collection is available now.
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License Global

May 3, 2022


Nissin Foods’ ramen noodle brand, Cup Noodles and HipDot has announced its limited-edition collection, HipDot x Cup Noodles, available now.  

Inspired by the warm tones of the soup, fans can create the most delectable makeup looks that are just as easy as making Cup Noodles itself! The collection includes: 

  • HipDot x Cup Noodles Collectors Box: This collector’s box includes a pigment palette, lip/cheek set, powder puff, makeup bag and chopsticks.  

    • Cup Noodles Pigment Palette: The palette is inspired by the intense and vibrant warm tones found in the soup. The tones are soft, pigmented and vibrant and infused with Vitamin E and Jojoba Oil. Shades: Ramen Noodle, Diced Carrot, Hot & Spicy, Teriyaki, Roasted Corn, Seasoning, Soy Sauce and Spicy Chile. The palette will also be available at Ulta.com.

      • Cup Noodles Lip/Cheek Set: A liquid blush and lip duo formula, this set includes two shades of red and orange and one highlighter for the perfect glow. These tones were inspired by add-on sauces to Cup Noodles. 

        “Cup Noodles recently celebrated its 50th anniversary, and we are so excited to expand our makeup collaboration portfolio with another cult-classic, household name in the food space,” says Jeff Sellinger, chief executive officer, HipDot. “We love to continue creating a world in which food and beauty can exist in one, all the while surprising fans in both industries.” 

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