Hellmann’s, QB Will Levis Partner for Parfum de Mayonnaise

Hellmann’s Mayonnaise is releasing the world’s first parfum de mayonnaise, Will Levis No. 8, in partnership with condiment icon and NFL quarterback, Will Levis. The fragrance was crafted to harness the tantalizing scent of mayonnaise.

Mayo lovers and football fans can purchase the fragrance while supplies last at Willlevisnumber8.com. The star quarterback’s signature scent is encased in a sleek, 1-ounce Hellmann’s-blue bottle and captures the essence of Hellmann’s Mayonnaise. The fragrance features savory notes of tart, mayonnaise accord, musk and vanilla with coffee undertones.

“With the launch of my signature scent, I’ve fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, one truly embodying the distinct scent of greatness,” says Levis. “Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It’s transformative. I’ve eaten mayo, drank mayo and now I can smell like mayo.”

“We’re the first condiment brand to design a fragrance after our product – and it makes sense for Hellmann’s to enter this space because of the versatile ways that people are using and showing their love of mayonnaise,” says Chris Symmes, head, marketing, dressings North America, Unilever. “Will Levis, condiment icon and mayo connoisseur, was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike.”