Hard Candy Gets Sweet with Marilyn Monroe

Beauty icon Marilyn Monroe’s brand will be leveraged for a new line of cosmetics from Hard Candy.

License Global

March 19, 2020

1 Min Read

Makeup brand Hard Candy has launched a Marilyn Monroe collection at Walmart.

The line will include items inspired by the scents and colors of roses and strawberries. Hard Candy’s collection will include makeup such as a tinted lip balm, a liquid eyeliner in three shades, a liquid lip tint, a brow pencil, a sparkling strawberry loose powder and a golden body powder. On the skincare side, the line will also feature a Rose Drench Toner + Refresher spray, the Starlet Glow Strawberry Face Serum and the Starlet Glow Dry Shimmer Oil.

"In a time when wearing flashy makeup was not considered acceptable unless it was in front of a camera or on stage, Marilyn dared to be glamorous wherever and whenever," the brand says of the collection, in a statement published by Allure. "A trailblazer in women's beauty, she set the stage for modern icons and influencers. The Hard Candy x Marilyn Monroe collaboration highlights the idea that pushing boundaries can change the world."

The line is available now at Walmart.com, with each item in the line retailing for less than $7.

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License Global

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