Hard Candy Gets Sweet with Marilyn Monroe

Beauty icon Marilyn Monroe’s brand will be leveraged for a new line of cosmetics from Hard Candy.

License Global, Content Editor

March 19, 2020

1 Min Read
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Makeup brand Hard Candy has launched a Marilyn Monroe collection at Walmart.

The line will include items inspired by the scents and colors of roses and strawberries. Hard Candy’s collection will include makeup such as a tinted lip balm, a liquid eyeliner in three shades, a liquid lip tint, a brow pencil, a sparkling strawberry loose powder and a golden body powder. On the skincare side, the line will also feature a Rose Drench Toner + Refresher spray, the Starlet Glow Strawberry Face Serum and the Starlet Glow Dry Shimmer Oil.

"In a time when wearing flashy makeup was not considered acceptable unless it was in front of a camera or on stage, Marilyn dared to be glamorous wherever and whenever," the brand says of the collection, in a statement published by Allure. "A trailblazer in women's beauty, she set the stage for modern icons and influencers. The Hard Candy x Marilyn Monroe collaboration highlights the idea that pushing boundaries can change the world."

The line is available now at Walmart.com, with each item in the line retailing for less than $7.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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