Give Back Beauty Partners with Blake Lively for New Haircare BrandGive Back Beauty Partners with Blake Lively for New Haircare Brand

Give Back Beauty has partnered with actress, Blake Lively, for Blake Brown, a new haircare brand. The products were created and inspired by Lively’s personal regimen of shampoos, masks and styling products for healthy, nourished and strong hair. Created in partnership with Give Back Beauty, Blake Brown is an innovative, every-wash approach to haircare. 

“Blake Brown has been more than a 7-year labor of love,” says Lively, founder, Blake Brown. “I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty-free, easier, yummier, more sustainable and more accessible than anything I saw out there. Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud. We’ve partnered with the coolest accessible chain out there, Target, to bring this baby to you all. I can’t wait for people to try it. In stores Aug. 4.” 

With eight haircare products available at launch, Blake Brown takes a unique approach to the category. The product philosophy is built on a system that alternates between strengthening and nourishing formulas to deliver what healthy hair needs most – the right balance of strength and moisture. While there are eight products, including shampoos, masks, a styler and mousse, the brand quite notably does not offer a traditional conditioner in the lineup, but rather, sells its Nourishing and Strengthening masks that can easily be incorporated into any shower. 

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“It’s been a privilege for me and my team to work with Blake Lively to bring her vision of Blake Brown to life – together we’ve created something distinctive and incredible,” says Corrado Brondi, founder, Give Back Beauty. “I’m excited about the creation of a joint venture with Blake Lively that combines the best of Give Back Beauty’s expertise in the beauty industry with Blake’s unwavering dedication and insightful approach. Blake’s drive, purpose and instincts in developing this brand were unmatched – from the meticulously crafted formulations to their exquisite fragrances, Blake had her hands, or should we say hair, in everything, and had a clear directive about how she wanted the brand to look, feel and smell. We have worked to ensure every aspect of Blake Brown reflects Blake’s personal touch and commitment to excellence.” 

The fragrance profile of the products was of utmost importance to Lively. The scents are each inspired by Blake’s personal favorites to complete a multi-sensorial journey into the brand. Developed by master perfumers, all products and their fragrances can be layered or used separately to help hair leave a lasting impression. 

“At Target, we’re committed to offering the kind of innovation and value that gives consumers exactly what they want, which is why I can’t wait for shoppers to experience our latest exclusive partnership with Blake Lively,” says Rick Gomez, chief commercial officer, Target. “Blake Brown will offer a range of amazing, premium products that will make it easier to get hair you love, at a price you also love, and we are thrilled that Target will be the brand’s exclusive retail partner.” 

All Blake Brown products are formulated with clean ingredients, are vegan and cruelty-free, utilize recycled materials and create as little waste as possible. 

Blake Brown will be available at retail exclusively at Target and Target.com starting Aug. 4.