Atlantyca Entertainment and its licensing partner So.di.co have unveiled the first product in the previously announced line of Geronimo Stilton health and beauty products, a perfume.

The Geronimo Stilton: Kingdom of Fantasy perfume will hit stores throughout Italy this month to coincide with the release of the newest Kingdom of Fantasy book, Grande Ritorno nel Regno della Fantasia, published by Edizioni Piemme.  

“The children’s perfume category is an extremely popular retail item has become a must have for young kids everywhere,” says Rachel Geraci, manager, Atlantyca’s Licensing. “For the very first time children will smell the real perfume of Fantasy. It will be delicately fragranced and safe for children, permitting young fans to call upon their imaginations and will think of it as a story telling scent.”

So.di.co is planning a full range of children’s personal care products that will also include shower gel, shampoos, body cream, hair gel, soaps with dispensers and travel sets.