The deal was developed by Forsythe's licensing agent, The Brand Liaison.
The licenses were granted by the Collegiate Licensing Company (an affiliate of IMG College), the Licensing Resource Group and a number of independent universities. The deal encompasses more than 70 universities and 20 sororities.
Forsythe will create and distribute collegiate-colored nail polish as well as nail art, face tattoos, manicure kits and other accessories to allow students and alumni to express themselves with “game day nails.”
“Forsythe has been a leader in nail polish distribution worldwide for 30 years,” says Steven Heller, president, The Brand Liaison. “But this is a very competitive space. So we knew we had to create a structure that would impress the collegiate decision makers. Obviously, we were successful.”
Forsythe’s Made in the U.S.A. collegiate
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