Sponsored By

Rihanna’s makeup line has joined the bubble tea brand to create a makeup bag.

License Global

May 9, 2020

1 Min Read

Rihanna’s Fenty Beauty has announced a collaboration with bubble tea brand Heytea in China to create a makeup bag.

The collaboration will help promote Fenty’s newly released cheek products. The limited-edition makeup bag comes with a coupon for a free cheese and peach drink from Heytea as well as a limited-edition co-branded Fenty boxed set.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like